The two main strands of the business have, between them, over 40 years' experience in PR and online media. Strands is the result of having worked together on many projects over the years and they have now joined forces to create a complete PR, marketing and online media service dedicated to the hairdressing industry.
The duo has worked with with just about everyone who is anyone in the hair industry, from celebrity stylists and West End salons, to provincial chains, independent salons and training organisations including:
Clair Orton has run a PR business specialising in the hair and beauty industry for 20 years.
Before that, Clair was a successful regional and national newspaper journalist starting out as a news reporter and becoming a hair, beauty and fashion writer.
Since running her PR business, Clair has worked with salons across the UK and, more recently, in Australia helping to develop their brand and bring more business to their salons via traditional PR and marketing and, more recently, using all the very latest social media tools.
Sue has been designing and developing websites since the first rudamentary sites were published in the mid 1990s.
Her success is based on providing distinctive, eye-catching websites tailored to a client's business. The fact that her business runs solely on recommendation is a testament to her work.
Having worked on numerous websites and associated online media for clients in the hair and beauty business, Sue has an in-depth understanding of the industry and knows what 'works' to set her clients' online presence apart from the rest.